Selhurst Park

Selhurst Park event spaces and room hire showcased with new Matterport 360 tours

Filter Digital have recently supported Crystal Palace Football Club in developing their stadium venue website by adding 360-degree tours of the event spaces available for hire within Selhurst Park.

Selhurst Park, home of Crystal Palace FC is a unique multi – purpose venue capable of hosting a wide range of events. Just 20 minutes away from the centre of London, Selhurst Park not only hosts Premier League football, but also a range of stylish and contemporary function spaces, perfect for accommodating all events from business meetings to weddings. Creating its own identity was a crucial part of the club’s strategy in enhancing the revenue potential from the stadium.

The Opportunity

Selhurst Park offers a wide range and choice of event spaces. From the media centre and executive boxes to a number of exclusive lounge bar areas and multipurpose function rooms. With such variety and versatility, CPFC understood that in order to maximise revenue, they needed to enhance the online profile of the facilities at Selhurst Park, providing a more immersive experience.

Our Involvement

CPFC sought the guidance and expertise of the Filter Digital team. Working in partnership, Filter Digital were able to help them plan the most suitable online solution which would allow them to display content on the stadium, a calendar of events and crucially details of all the event spaces available for hire. CFPC also requested Filter Digital create additional 360- degree tours of all the Premium Matchday areas.

The Technology – Matterport

The website build was the relatively easy bit; capturing 360- degree tours of the event spaces was going to take more detailed planning. After some research and consideration, we decided to adopt the use of the Matterport camera system. We felt the Matterport presented many benefits. Specifically, versatility as it can scan virtually any space from any angle. It creates a highly realistic virtual environment and captures exceptional 360-degree views. Furthermore, the precise camera system produces spatially accurate schematic floor plans.


The team set about scanning the 2010 club, a sophisticated and super stylish, ground floor bar perfect for cocktail parties. The next space to be captured was the Coppell 2010, a cosier, stylish space, perfect for corporate entertaining. Once the scans had been taken, the data was then compiled into a fully navigational 3D model of all the spaces which can be rotated in 360 degrees. For the Premium Matchday offering the scans were then overlaid with additional information using a combination of text and imagery. The tours where then embedded providing fans and customers an exact view of the space available for hire.

Next Steps

With the addition of using the Matterport camera system, viewers can now explore these event spaces from a variety of viewpoints, learn more about the aspects of the rooms location and get a feel for the space without having to physically travel there.

Using the Matterport camera system enabled us to fully deliver on the project brief. It produced realistic virtual environments which are professional and accurate. The next phase will be to capture 360 degrees tours of other areas within Selhurst Park and to capture views from seats within the stadium.

Could the team at Filter Digital help you?

From our experience, Matterport 360 is a great online tool for any events venues, meeting spaces or hotel. If you think this might be beneficial to you, then don’t hesitate to get in touch to discuss your requirements.