When D&AD commissioned us to produce a content portal for their 2017 Awards Festival there was no time to waste and no room for compromise.
D&AD is a non-profit advertising and design association established in 1962 by a group of designers and art directors including the likes of David Bailey and Terence Donovan.D&AD exists today to stimulate, enable and award creative excellence in design and advertising with its membership representing creative, design and advertising communities worldwide.
The D&AD Professional AwardsOur Involvement
The proposition was straightforward. The Award and Festival cycle generates high value content which has real relevance to the design and advertising communities. D&AD wanted to make this content readily available and to use it to gain further understanding of who was following the event.
The team at Filter Digital decided to build the platform on WordPress, making use of the staple community plugins such WooMemberships, Beaver Builder and FlowFlow. It also allowed the use of Filter Digitals own themes and plugins. Utilising this platform enabled us to deliver on time, on budget and integrate it as a natural extension of D&AD’s existing digital estate.
Organising content was a significant piece of work. A clear and clean structure had to be developed to allow all the content to be tagged and categorised to make it easy to find, and to encourage engagement with related content and other upcoming events.
We provided D&AD with the tools they needed to quickly and easily publish content, including streaming video via Vimeo. This capability was essential to ensure that full value was obtained for the content generated by the Festival.
Smart and social authentication
It was important to D&AD that all users could log in using their social accounts such as Facebook, Twitter and Google. Filter Digital therefor Implemented multiple authentication methods to decrease the barrier to sign in. Integration with D&AD’s membership authentication service also allowed Single Sign On for organisation members with no need to maintain one more set of account credentials.
As part of the scope of the project, D&AD wanted to understand their membership better. By gaining insights through web analytics and demographic information from social profiles, they were able to identify the professional communities they serve. As an example, Industry professionals see the organisation as a career resource and this became more evident with the implementation of social login, something that makes it easy for individuals to align their personal social profiles with the organisation, rather than registering with their – often transient – work-related email addresses.
With less than a month to complete the work and a tight design brief this project had its set of challenges. The project however was delivered on time, on budget and on brief. As a result of the projects success, once the festival was closed, the decision was made to retain the content portal as a way of maintaining and deepening engagement with the organisation’s membership and its wider following.
Could the team at Filter Digital help you?
If you have compelling content that you want to use to drive deeper engagement with your customers or followers, then you might want to consider whether you are getting the most value from it. It really is possible to control access to content without discouraging your natural audience from getting involved, it just needs to be done carefully. Do get in touch with us if you think we might be able to help.