Action Cures

Filter Digital has helped develop a new start-up to improve mental health, called Action Cures.

Action Cures was created by Mark Foster. Having experienced issues with mental health, Mark initially started writing blogs on how he manages his own mental health. Mark spoke a lot about Action Cures, which became his mantra to fight depression, anxiety and the stresses that he and so many people feel every day.

Mark’s blogs became a useful insight for those who read them. One reader, Alex Bailey (a data analyst), approached Mark to talk about how a practical online tool could help others understand, track and improve their own mental health. The Action Cures Experiment was born! But Alex and Mark needed help to develop it.

Our involvement

Mark sought the expertise and support of our CTO, Paul Halfpenny, to help him create the Action Cures Experiment. Due the nature of the project, Filter Digital took the decision to undertake a pro bono partnership to help Action Cures develop this new platform.


Working in partnership with Alex and Mark at Action Cures, we started to develop the prototype using WordPress. WordPress allowed us to quickly develop the platform. Content pages were built to encompass the Action Cures blogs, explanation of the Action Cures philosophy and an outline of the 30- day experiment. The prototype also enabled people to track their mood on a daily basis.

Email notifications

The objective of the prototype was to get people to sign up to the 30-day Action Cures experiment. Email notifications were therefore an essential part of the process. Using Mailchimp, we sent all participants a daily email which provided a score based on the individual’s average mood score, actions taken and how their mood had changed.


At the end of the 30-day experiment, each participant was sent an individual report of their results. A survey was also conducted to help the team understand how people used the application and what they would like to see next.

Our continued support

We are planning on inviting those who took part to join us for a user feedback session at our office in London in May. We hope this session will provide us with useful insights which can influence the next phase of the Action Cures experiment. The development of a Mobile App is also in the pipeline.

Paul Halfpenny, CTO, said:

“Mental health and anxiety are one of the key challenges facing people in society right now. Through building the prototype, we hope to be able to help people to understand their moods better and to understand what they can do to support their mental health. We are really proud to be a part of this project and are really looking forward to working with the Action Cures team to further develop the platform.”