Without campaign tracking, it’s nearly impossible to accurately track campaigns, which means that there is no way to know if a campaign is successful or if it is wasting money.
If you can see a particular campaign is performing well, you can “follow the bright spots”, learn, monitor and ensure future campaigns are just as impactful. Likewise, when a particular campaign doesn’t perform as you expect, you can take action, improve the campaign, stop or focus on a new one saving yourself valuable time and resource.
