The Filter Guide to Campaign Tracking

Campaign tracking is a fundamental part of digital marketing reporting

Without campaign tracking, it’s nearly impossible to accurately track campaigns, which means that there is no way to know if a campaign is successful or if it is wasting money. 

If you can see a particular campaign is performing well, you can “follow the bright spots”, learn, monitor and ensure future campaigns are just as impactful. Likewise, when a particular campaign doesn’t perform as you expect, you can take action, improve the campaign, stop or focus on a new one saving yourself valuable time and resource.

Any successful business needs to know which marketing techniques are effective to their customers, members and target audience. At Filter, we work with all our clients to ensure their campaigns are tagged and tracked correctly so that the marketing teams can report to the business on KPIs and the impact of their work. Primarily, we use Google Analytics.

We have created a quick guide to Campaign Tracking covering everything from using Google Analytics, to adding Campaign Tracking Parameters, Tagging URLs, Campaign Results, Google Analytics Segments and a URL Builder.

So, if you are looking to improve engagement online and want to use analytics to help inform your direction, take a look at our Campaign Tracking guide. We are confident it will provide some valuable insights and explanations that will support your digital marketing efforts.

More News

Selhurst Park brand refresh goes live

Selecting the right colours is central to presenting an appealing presence, conveying emotions, reactions and experiences. Selhurst Park as an events venue needs to invoke trust and responsibility, and...

Don’t worry, the Internet is coming, and you WILL find a job!

Filter Digital CTO Paul Halfpenny takes time out to talk about his career, trends in tech, web development and WordPress. Plus the advice he would give to his 16...

Filter Insight: Turning GDPR frustrations into competitive advantage

For well over a year in the lead-up to May 2018, we at Filter were advising our clients to start their preparations to mitigate the impact of the incoming...