Developing The Concept
The Filter Digital team have continued to develop the initial concept and refined the platform into a dataset backed by complex algorithm that is growing by the day with new data points and modifiers. Not to be restricted to the world of football, it was also important to expand the index to showcase ‘social influence’ from available data from across a number of different sports. To date, the Sportstar Influencer index now includes data sets from Tennis, Rugby, Motorsports and Cricket.
For 2019, we have a clear roadmap. A long and exciting list of ideas about how we take this simple idea and expand it into one of the key pieces of data that brands, and sponsors need to use to understand their buying and marketing decisions in the future.