News

Sportstar Influencer receives wide-ranging coverage

Sportstar Influencer hit the news when it launched - here's a round-up of the press coverage that it has received

Sportstar Influencer, a new social index for sports players, created by the talented team at Filter Digital, launched its first data set back in May. With stats covering the Barclays Premier League, World Cup, Wimbledon and even Love Island, the platform has continued to develop and receive coverage from across industry and national press. Here is just a quick snippet of the coverage so far.

Digital Sport

Digital Sports is the leading online channel for the sports industry. We were therefore thrilled that Chris McMullan, sports journalist and editor of Digital Sport, used data from Sportstar Influencer to write a fantastic article on how England players fell behind world cup rivals on social media.

https://digitalsport.co/englands-players-fall-well-behind-world-cup-rivals-on-social-media

Digital Marketing Briefing

Digital Marketing Briefing online who provide digital marketing news and analysis wrote a great overview on how Sportstar Influencer tracks sports player social statistics. They even interviewed are very own Oliver Morrison, Filter Digital CEO for the full story on how the platform uses social, engagement, media, and sentiment datapoints to rate and rank sports players

https://digitalmarketingsolutionssummit.co.uk/all/sportstar-influencer-tracks-sports-player-social-stats/

The Sun

The Sun used our data to identify the 50 most influential Premier League signings of this summer’s transfer window. Using data sets and research from Sportstar Influencer, they could show that Chelsea’s loanee Mateo Kovacic was the most influential of them all when it came to things like fan interaction and commercial opportunities

https://www.thesun.co.uk/sport/football/6986028/kovacic-shaqiri-mina-most-influential-premier-league-signings/

Medium

Medium brings the smartest takes on topics that matter, offering fresh thinking and unique perspectives. Seeking something new, they featured Sportstar Influencer’s Love Island 2018 PowerList! As a break from Sports stats, the team at Filter Digital wanted to see the social media power of each Love Island contestant, ranking them into the summers power list. This was a massively popular post with people wanting to know and understand who is making a new media career for themselves.

https://medium.com/sportstar-influencer

This new set of stats was also then featured in Licensing Source, the central media to the licensing sector worldwide.

https://www.licensingsource.net/indepth/the-power-of-love-island-in-creating-influencers/

Licensing Biz

Journalist, Robert Hutchins at Licensing Biz, was one of the first to report on Sportstar Influencer, covering its launch of the Barclays Premier League data back in May. Highlighting that, for the first time, you can evaluate marketing value through a combination of social following, engagement metrics and team performance.

https://www.licensing.biz/entertainment/sports-stars-marketing-values-unveiled-in-new-brand-and-sponsor-geared-index

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