News

Selhurst Park brand refresh goes live

We are pleased to have launched a refreshed Selhurst Park website, moving away from the traditional black and red to a newly invigorated colour palette.

Selecting the right colours is central to presenting an appealing presence, conveying emotions, reactions and experiences. Selhurst Park as an events venue needs to invoke trust and responsibility, and the use of the colour blue in the new brand is now paramount to portraying this. The additional accenting of Gold supports with its association to prosperity, glitz, and glamour, combining well with the blue to support the selling of an exclusive events venue ideal for celebrations, weddings, and corporate entertainment.

Filter worked collaboratively with the Crystal Palace F.C team to ensure that the updated colour palette was carried across to the website as part of an overall re-launch of the marketing brand, ready for the new season and the 19/20 events programme.

To take a look at the new brand and find out more about Selhurst Park, click here.

More News


Filter Exchange - Speaker Insights

As the next Filter Exchange is fast approaching, we wanted to take the opportunity to shine the light on our guest speakers. Phil Lewis Phil is an Award-winning strategist,...

Filter Digital Focus – Challenge 1 - Market Position

In order to maintain or strengthen your place in the market, we believe it’s crucial to regularly review and examine your current position, your target market and your competitors....

Filter Digital Focus - 5 Digital Challenges Introduced

It has been critical for us to truly identify and understand these challenges and in doing so we can estimate the impact and indeed help predict potential challenges to...