Working in partnership, we have been supporting Crystal Palace F.C. in a bid to engage existing club members and to extend their supporter base geographically.
The club recognised there was an opportunity to drive engagement through their owned online platforms. To build this online following, Filter Digital were commissioned to build a self-service and dynamic platform to allow the in-house team to publish and showcase official, unique and relevant content. Part of this project was to build an online video platform called Palace TV.
Palace TV was created to give fans free access to exclusive content produced by the in-house production team. This video driven platform has given fans the ability to access live streams, match highlights, exclusive interviews, pre-match insights, player profiles and much more. Previously this content was behind a login. Now fans can view the content that is available, with only a login necessary to view video.
By organising the content in this way, it means that Google is now able to index each page, which has contributed to a 58% increase in video views season to date. As part of this work, we have also redeveloped the interface, using VueJS which has provided a smoother and faster user experience, increasing session duration by over 40%.
With fresh new content being uploaded all the time, Palace TV has built up an extensive catalogue of content that the fans can access and interact with. We will be sharing more about this project in a future case study.
