New website for leading Mayfair restaurant Babbo

Babbo, a premier Italian restaurant in the heart of Mayfair, opened its doors in April 2018.

The restaurant was launched by Brazilian international football players Willian Borges and David Luiz, inspired by family and rooted in tradition. The vibrant Italian restaurant has grown quite a following serving old-style cocktails, traditional Italian dishes and classic desserts.

With a successful year behind them, the team at Babbo wanted to ensure the website reflected the restaurants ambiance, offering and quality. They therefore sought the experience and expertise of the Filter Digital team to redesign and rebuild their existing website.

Drawing on our extensive knowledge and know-how from across the restaurant and hospitality sector, delivering new platforms for Carluccios, Yo! Sushi, Whitbread and Wetherspoons, we were able to instantly understand each element of the project brief.

Our recommendation was to use WordPress as we felt it would effectively deliver the solution they needed and would allow us to build a new brand experience.

The new scalable, responsive website features beautiful imagery and clear navigation, making it easy for users to seek the information they need such as menus, upcoming events, and booking information.

As well as building a fantastic site for the team and customers of Babbo to use, we’ve also set up custom analytics to track key event activity across the website, to inform the business of user interest / actions.

Visit to see for yourself.

More News


This time we were delighted to have the talented Emma Sexton and Cato Hunt from Space Doctors joining our expert panel. Emma discussed her career and experience in setting...

Selhurst Park brand refresh goes live

Selecting the right colours is central to presenting an appealing presence, conveying emotions, reactions and experiences. Selhurst Park as an events venue needs to invoke trust and responsibility, and...

Don’t worry, the Internet is coming, and you WILL find a job!

Filter Digital CTO Paul Halfpenny takes time out to talk about his career, trends in tech, web development and WordPress. Plus the advice he would give to his 16...