Filter Digitals Campaign Tracking Guide hits the press!

CTO, Paul Halfpenny has once again been featured in Marketing Tech News.

This month, Paul shares insights from the Filter Guide to Campaign Tracking. The guide was developed for both clients and non- clients alike, showing how to setup your Google Analytics UTM tags correctly, and how to ensure you’re following best practice.

Paul says that “by understanding how to track a campaign, you can “follow the bright spots”, learn, monitor and ensure it is making the right impact”. The article can be found here:

Marketing Tech is a thriving community of professionals interested in marketing strategy and technology with a global readership of over 700,000 marketing and digital media professionals. It provides digital marketing news, industry analysis and digital media insight around numerous marketing disciplines from mobile strategy, email marketing, SEO, analytics, social media and more.

More News

Selhurst Park brand refresh goes live

Selecting the right colours is central to presenting an appealing presence, conveying emotions, reactions and experiences. Selhurst Park as an events venue needs to invoke trust and responsibility, and...

Don’t worry, the Internet is coming, and you WILL find a job!

Filter Digital CTO Paul Halfpenny takes time out to talk about his career, trends in tech, web development and WordPress. Plus the advice he would give to his 16...

Filter Insight: Turning GDPR frustrations into competitive advantage

For well over a year in the lead-up to May 2018, we at Filter were advising our clients to start their preparations to mitigate the impact of the incoming...