CTO, Paul Halfpenny has once again been featured in Marketing Tech News.
This month, Paul shares insights from the Filter Guide to Campaign Tracking. The guide was developed for both clients and non- clients alike, showing how to setup your Google Analytics UTM tags correctly, and how to ensure you’re following best practice.
Paul says that “by understanding how to track a campaign, you can “follow the bright spots”, learn, monitor and ensure it is making the right impact”. The article can be found here:
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