Filter Digitals Campaign Tracking Guide hits the press!

CTO, Paul Halfpenny has once again been featured in Marketing Tech News.

This month, Paul shares insights from the Filter Guide to Campaign Tracking. The guide was developed for both clients and non- clients alike, showing how to setup your Google Analytics UTM tags correctly, and how to ensure you’re following best practice.

Paul says that “by understanding how to track a campaign, you can “follow the bright spots”, learn, monitor and ensure it is making the right impact”. The article can be found here:

Marketing Tech is a thriving community of professionals interested in marketing strategy and technology with a global readership of over 700,000 marketing and digital media professionals. It provides digital marketing news, industry analysis and digital media insight around numerous marketing disciplines from mobile strategy, email marketing, SEO, analytics, social media and more.

More News

The Filter Exchange – Pitch perfection

Michael Trigg, the Presentation Maestro, effortlessly delivered his approach to keeping people’s attention and conveying messages with clarity. Michael started by canvassing the room to find out what the...

New members of The Supper Club!

The Supper Club is an exclusive membership club enabling founders to overcome challenges, create value, & drive scale through practical peer group learning, curated connections, & entrepreneurial insights. Members...

Episerver Partners Day

As an Episerver Partner, Filter Digital’s CEO Oliver Morrison was delighted to join their first UK and Irelands Partner Day of 2020. Held on the 19th February at the...