Put simply, market positioning is the process of establishing the image or identity of a brand or product. For many marketing teams, the focus is on distinguishing yourself from the rest of the market, building loyalty, increasing reputation and brand influence. This effort to influence consumer perception is critical. To help direct the conversation internally, there are some key areas that we believe should be discussed. From taking the time to review how the brand is currently positioned to understanding what problem your brand is trying to solve. Re-examining your target customer, to how your customers genuinely perceive your brand. You can then articulate how you are different; communicate how you are better and strengthen your market position.