What are your career highlights? Or Describe a successful project you have worked on.
The benefit of working for growing agencies is that you get to work on so many interesting and different projects. I am especially proud of the bespoke platforms that we have created ourselves – our EMS email platform was sending 20m emails per month at one point for clients such as Yo! Sushi, David Lloyd and Walkabout, which we built from the ground up.
Meanwhile at McCormack & Morrison, we worked with glh Hotels to create the first Hotel Room Chooser platform, allowing guests to select their own room as part of their booking, and a satisfaction rate of 96% across 50,000 bookings as part of the rollout is a statistic that you cannot argue with.
Finally, at Filter, we incubate new products and ideas within our Labs whilst we prototype, innovate and extend them into full-featured services. A great example of this is Sportstar Influencer, which went from a simple question around the relative social worth of sports players into a unique, algorithmic-based product that was referenced in the Guardian, The Sun and The Times, and is now being used as the basis for a post-graduate teaching and thesis-writing.