Virgin Active is a chain of health clubs, gyms and spa’s operating in 8 countries across 4 continents. The group has 233 clubs with a membership of 1.2 million. The health and fitness experience is designed entirely around each member. Revolutionary equipment and cutting-edge classes curated by expert teams and qualified instructors ensure a quality member experience.
In recent years, there has been a rise in ‘no frills’ health club brands, such as easyGym and PureGym, offering lower membership fees due to their no bells and whistles approach. With strong competition in this competitive market, Virgin Active had to respond by providing their members with something more. They wanted to provide more value for money.