Thistle Hotels, run by glh, is a UK-based hotel company with a portfolio of 8 Central London hotels and the Thistle Poole in Dorset. The portfolio of luxury hotels offers guests a home away from home with a focus on delivering exceptional customer service. With the desire to innovate, own customer relationships and maximise brand loyalty, Thistle were seeking a trusted partner to develop a new digital platform which would offer guests a more personalised room booking process.