Filter Labs

Sportstar Influencer

A unique platform developed to identify the real marketing value of sports players from across the globe.

Sportstar Influencer

Developed in 2017, the initial concept for Sportstar Influencer, was born from a desire to determine the reach and influence of Premier League Clubs and Players, pulling together disparate sources of data and accumulating them into a single view.

Sportstar Influencer Header
Sportstar Influencer Worldcup

Objective

The Filter team wanted to create a unique platform which combined social following, engagement and team/player performance stats with search and demographic data, to identify the real marketing value of sports players from across the globe.

Sportstar Influencer England Sweden
Sportstar Influencer Paul Pogba

Being inquisitive by nature the Filter development team decided to do an R&D prototype project to better understand ‘real’ influence and nuances to better determine ‘true’ ranking.  In addition, it was also important to try and show how the clubs social ranking and influence differed from other clubs.
 
At the heart of each ‘influence score’, the team developed the platform to look at overall social following across the main networks, and then added on modifiers for levels of performance, engagement, sentiment, media buzz and other elements. Rating ‘influence’ however is not just a numbers game and we were acutely aware of this. ‘Influence’ is also based on softer, more human factors; which is why we developed our datasets to feature personality traits.
 
The Filter team continued to develop the initial concept and refined the platform into a dataset backed by a complex algorithm that grew by the day with new data points and modifiers.
 
Not to be restricted to the world of football, it was also important to expand the index to showcase ‘social influence’ from available data across several different sports. Sportstar Influencer index expanded to include data sets from Cricket, Rugby, Motorsports and Tennis.

Sportstar Influencer Cricket
Sportstar Influencer Rugby

Performance & Results


Sportstar Influencer has been featured in several key publications including The Guardian, The Sun, Digital Sport, Influencer Update and Net Imperative to name but a few.
 
The Sun used the data sets to run a piece around the Football World Cup 2018 focusing on the 50 most influential Premier League signings of the summer’s transfer window.

Sportstar Influencer England

Extensive media coverage during the 2018 Football World Cup.

Digital Sport, the leading online channel for the sports industry did something similar comparing the data sets of World Cup teams concluding that England’s players fell well behind World Cup rivals on social media.
 
Digital Marketing Briefing online, who provide digital marketing news and analysis, wrote a great overview of how Sportstar Influencer tracked sports player social statistics. They even interviewed our very own Oliver Morrison, Filter Digital CEO for the full story on how the platform used social, engagement, media, and sentiment data points to rate and rank sports players.

Sportstar Influencer Motorsport
Sportstar Influencer Cricket

“It became clear that no single index existed for how influential sports players are, and how they compare to each other. Sportstar Influencer changes that, allowing brands to understand which players can provide the most effective return on investment for marketing spend.”

Oliver Morrison

Filter Digital, CEO

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