Corporate Website

Delivering a future-fit platform ready for increased personalisation, CRM and external integration.

Turning to enterprise

When Medivet began their digital transformation journey, Filter were appointed as key consultants for the marketing team. After recommending the development of a new platform built on Episerver, we were also retained to assist in delivery and ongoing management for the future.

With ambition for continued growth, Medivet were acutely aware of the need to upgrade their online offering to recognise their existing valued clients, while supporting the on-boarding of new clients and promoting their overall brand Profile.


The key objective for the project was the update of the Medivet website to deliver a future-fit platform ready for increased personalisation, CRM and external integration.
Episerver fitted the brief as a central content hub that could provide an AI-powered customer-centric experience, delivering content to any future apps and Medivet’s bespoke reminders service, allowing all areas of the business to assist in content creation and management.
Key to the work was a successful migration from their existing Umbraco site, retaining their search profile, at the same time as the rollout of a new brand for the company.


The development (completed by Netcel) coincided with refreshed branding for Medivet, which allowed the design team to create a more refined front-end experience than was previously achievable. The use of whitespace and hand-drawn illustrations provide feelings of safety and personality.
It also meant that a strong focus could be put on search – clean and clear templating meant that the information presented was easier for visitors to read and understand, and metadata was integrated into the code so that search engines could find the additional detail required to optimise search results.
Speed was also important – and the Episerver managed cloud provides exceptional caching mechanisms, ensuring that page load speed is reduced to a minimum.

Performance & Results

Filter has now taken over the development roadmap for the website, co-ordinating and supporting future integrations to continue to place Medivet clients at the heart of all interactions.


Year on year session growth
Mobile load time reduced
Improved local search performance