We have been working with the team at Medivet since 2018, supporting them through a large scale digital transformation project. In addition to the main website, Medivet wanted to develop a new website dedicated to supporting career opportunities across their 300 veterinary practices around the UK.
With the website hot off the press, we’ve already seen really positive performance metrics.
Increased page views of careers content and eyeballs to key roles for recruiting, increased consumption of video content and optimised performance for mobile.
Encouragingly we are seeing a strong application rate from the visitors using the site.
“We are pleased to have built a robust and flexible solution to support Medivet with their ongoing recruitment requirements”
Oliver Morrison
Filter Digital, CEO
Medivet previously managed their recruitment through their main website. Aware that this particular content spoke to a specific audience, Medivet saw the opportunity to create a satellite site to organise and present careers specific content.
Their objective was to provide visitors with detailed information about the company, career opportunities, their graduate development programme, and work experience opportunities, as well as current vacancies.
A job search function was also crucial to this development to better support recruitment throughout its practices.
After some consideration, Filter recommended that the site be built on WordPress, using the new Guttenburg editor, making it easier to customise content and layout.
Job search functionality, applications and recruitment tracking were also embedded. For recruitment tracking, applications are filtered automatically based on given criteria such as keywords, skills, employers and years of experience. The site integrates with the Lumesse ATS (application tracking system) through use of their API.
In addition, Google Analytics is deeply embedded into the site, tracking job views and events throughout the application process. The team at Filter have also developed a custom performance dashboard that provides a view of all Medivet’s recruitment data.
The site brings together a wide range of information to support those looking to launch a career in veterinary science or to take their next career development step at Medivet. It has also simplified the HR recruitment processes across the business, adding consistency and support across all practices.
The site can be viewed here: https://careers.medivet.co.uk
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