Launched in December 1999, Audience Media produce business publications, such as LIVE UK and Audience, for the UK and global contemporary live music industries. Serving a readership of more than 7,000 live music business professionals, Audience provides readers with a wealth of news, features and information, accompanied by a growing number of insightful contacts directories. Audience is also available in digital format for subscribers, with news posted regularly and the print publication’s content published several days earlier.
With the growth of the online readership, Audience Media had to tackle a persistent issue they had not been able to solve. They had two websites, LIVEUK and Audience. LIVEUK covering domestic UK Markets, whilst Audience looked at the global business. Both websites served different groups of users, with some users wishing to gain access to both due to overlapping interests. They wanted to offer membership to both sites where the user could log onto one site and have simple access to the other, without the need of another log-in process. A problem they couldn’t solve on their own, they commissioned the team at Filter Digital to work alongside them to help them implement this.