No business likes to feel that it is missing out on leads and potential repeat sales. House of Garrard wanted a CRM system that could absorb their historic data and capture customer data and leads from every channel in which they have a presence.
They wanted to avoid large up-front licensing costs and extended deployment times. For us this suggested a hosted service with a pay as you go model and with lots of options for data capture, import, and integration with a variety of technology stacks.
The traditional distinction between CRM, sales and marketing tools is much less relevant than it used to be so we able to work with Garrard to build a requirements list that complemented existing business processes and which included GDPR readiness as a key area of focus.