D&AD

Digital Audit

D&AD are renowned for representing global creative, design and advertising communities, celebrating brilliance in commercial creativity.

Full digital ecosystem review
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D&AD is a non-profit advertising and design association established in 1962 by a group of designers and art directors including the likes of David Bailey and Terence Donovan. D&AD exists today to stimulate, enable and award creative excellence in design and advertising with its membership representing creative, design and advertising communities worldwide.
 
Filter Digital were commissioned by D&AD in 2017 to review and produce a full audit of their digital ecosystem, in order to make recommendations for future marketing activity and platform management.

Objective

D&AD were encountering some challenges around legacy technology, providing optimal front-end experiences and administration of entries, specifically related to their annual online awards.
 
The overall objective for conducting the audit was to provide D&AD with an objective view of their current digital ecosystem; to best inform them to make future decisions about their ongoing approach to digital and digital strategy.

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Recommendations

Upon completing and presenting the view to management and the wider marketing team, Filter were able to define and complete a number of short, medium and long-term tasks to propel D&AD’s online offering.

  • Recommended changes required to digital ecosystem
  • CRM Engine modifications to user journey/back-end setup
  • Short-term fixes/improvements to digital UX and membership registration
  • Improvements to reporting structures and frequency
  • Areas of 3rd party integration requiring attention
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Event